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Barcelona faces a pressing challenge as they work to register Dani Olmo and Pau Víctor for the second half of the season. The club’s financial struggles persist despite their new sponsorship deal with Nike, which failed to restore their salary limit to acceptable levels. To resolve the situation, the Blaugrana are reportedly planning to sell additional assets.
Dani Olmo, a Euro 2024 champion, joined Barcelona this summer in a €55 million transfer from RB Leipzig. Initially, he was registered using La Liga’s emergency injury rule, which allowed Barcelona to allocate the salaries of long-term absentees Andreas Christensen and Ronald Araújo toward registrations. However, with both players recovering, the club can no longer rely on this provision. Now, Barcelona has until January 18 or 19—just ahead of their first La Liga match of 2025—to secure the funds necessary to register Olmo and Víctor.
New Financial Strategy: Selling VIP Seat Rights
Barcelona has ruled out player sales as a solution and is instead preparing to activate another “economic lever.” According to Sport, club president Joan Laporta is finalizing negotiations to sell the rights to exploit the VIP seats at Camp Nou for the next 20 years. This move is expected to generate around €200 million, providing the necessary financial flexibility to register players in January and potentially pursue a marquee signing in the summer.
The deal has received approval from the club’s board, its creditors at Goldman Sachs, and La Liga, which confirmed the agreement would sufficiently increase Barcelona’s salary limit. Multiple entities, including a Qatari company, have shown interest, and negotiations are reportedly in advanced stages.
A Shift in Spending Philosophy
This approach could signal a significant change in Barcelona’s financial strategy. Under Joan Laporta’s leadership, the club has relied on bold—and sometimes risky—financial maneuvers, including the controversial sale of Barça Vision. The failure to receive payments from some of these deals has exacerbated their current difficulties.
Despite these financial hurdles, Barcelona pressed ahead with Olmo’s transfer without having the salary room to accommodate it. While the new VIP seat deal is expected to ease their constraints, club officials are pledging a more cautious approach to spending in the future.
Should the deal go through as planned, Barcelona will stabilize their operations in the short term and position themselves for a competitive summer transfer window. However, balancing ambition with fiscal prudence will remain a critical challenge for the Blaugrana moving forward.
