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Qatar VIP seat agreement in Barcelona discovered

Barcelona sanctioned the sale of more active at the end of December, bringing 100 million euros in exchange for the rights to market and use 475 of the VIP seats that will be built in the renewed Camp Nou for a period of 30 years. The agreement was only made public several weeks later, and the names of the companies have not yet been revealed by the club.

Now Catalan paper sport has done it. An investor based in Dubai, who spent 70 million euros in the agreement, of which 28 million euros have been deposited, in exchange for 400 of those seats remain without a name. The Qatar business that spent 30 million euros in exchange for the remaining 75 seats, of which everything has been deposited, has been revealed as Limited Strength Advisors.

The company has only been operational during the last 7 months, and was founded on May 31, 2024, and was registered in the United Kingdom with two directors. One of them is Sultan Bin Jassim al-Thani, and the other is Ali Abdulla al-Thawadi. The latter was involved with Barcelona previously, since it helped negotiate the Barcelona Sponsorship Agreement with the Qatar Foundation under then President Sandro Rosell.

The agreement was used to help register Dani Olmo. Image through Getty / Objective

The Forta Advisors website provides little information about the nature of its activity, and points out only that they seek to invest in “the most exciting brands and that challenge the sector of tomorrow.” The Highvern UK LTD firm based in the United Kingdom has been appointed as the company’s secretary, and also manages several other London -based companies, most of which are real estate businesses.

Strength advisors appear as a company involved in ‘Combined Administrative Service Activities’. Certainly, it is a history that will raise more questions than of the members of Barcelona than will answer, and the club also provides little information beyond the terms of the agreement.

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