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Last week it emerged that not all of Barcelona’s board was completely in agreement with its sponsorship deal with Nike. The new agreement foresees that Barcelona extends its contract by a decade until 2038, and will allow it to earn between 1,400 and 1,700 million euros.
On Saturday, Barcelona’s members approved the agreement, but during the meeting, president Joan Laporta revealed that Darren Dein had acted as an intermediary. His work led him to keep 1.65% of the club’s money and 1.25% with Nike in the deal. According to Relevo, this amounts to around 50 million euros.
Christopher Nkunku has emerged on Barcelona’s radar. He has been offered to the club, but there are doubts over his fitness. Through @sport pic.twitter.com/LP8exnPHN6
— Barcacentre (@barcacentre) December 23, 2024
Son of former Arsenal owner David Dein and best man at Thierry Henry’s wedding, Darren Dein has been involved in several high-value deals in football. He was involved in Barcelona’s sponsorship deal with Spotify, and was previously involved in a possible move for left-back Max Aarons to join the Blaugrana, a move stopped by then-coach Ronald Koeman.
Dein’s involvement was one of the points of debate within the board, questioning why the two companies, which have been working together for 25 years, need a middleman to close a deal. It seems a particularly delicate issue, since Barcelona is looking for 60 million euros to be able to register Dani Olmo and Pau Víctor for the second half of the season.
